As AI democratizes creation, the competitive edge will belong to those who can blend technological capability with distinctly human creativity.
Join our Masterclass to unpack the next wave of growth which will be driven by the convergence of bold ideas, intelligent systems, and innovative thinking.

Young creatives under 30! The Loeries Young Creatives Brunch, in partnership with Investec and co-hosted by the Loeries Youth Committee, is a space designed for the next generation of thinkers, makers, and dreamers to connect, share, and be inspired.
Start your day with the energy only young creatives can bring with a vibrant coffee rave for the early risers, setting the tone for an unforgettable experience.
This is followed by a dynamic MasterClass hosted by Investec exploring what it takes to keep a brand fresh, relevant and unmistakable.

Where Culture, Creativity and Commercial Impact Connect
A live Primedia Masterclass featuring a performance by Sishii

What makes content valuable? And how far can one idea travel?
Welcome to AMPLIFIED: The Exchange, where content becomes currency and attention is the market. In this live, interactive Masterclass, Primedia puts ideas to work, demonstrating how the right content can move across platforms, audiences and moments to build cultural relevance and commercial impact.

Come ready to trade. Leave thinking differently about the value of attention.

Moderated by Vaughan Croeser

The New Standard of Thought Leadership: As AI fuels an explosion of content, simply being visible is no longer enough—brands must prove their expertise and earn credibility. In this masterclass, Ashish Verma unveils new research and a practical framework for creating thought leadership that audiences trust, value, and act on. Drawing on perspectives from across industries, the session will challenge conventional approaches and reveal how thought leadership can move beyond brand messaging to genuinely influence business decisions.

The internet used to help us discover ourselves. Now it tells us who to be. Learn how Gen Z is pushing back, reclaiming individualism and prioritizing their personal taste - and what it means for your brand. Be part of the taste-building on Pinterest, and discover how to grab attention and stay relevant throughout every Pinner's journey.

Join the Creative Circle for a special live recording of Talking in Creative Circles at Loeries Creative Week. From the vibrant streets of Jozi and Lagos to the dynamic hubs of Dubai and Nairobi, Africa and the Middle East share a distinct, texture-rich brand of creativity. In this masterclass, leading regional voices break down the creative process, tackle shared industry challenges, and unpack what it takes to crack world-class ideas rooted in local context. Wildly regional, globally lethal—that’s the method in the madness.